And those that do tend to rely pretty heavily on pink packaging, boy-talk and clothes. If they're not buying games in large numbers, it's not because they don't like to play games, it's because few developers are designing games that appeal to them. A recent study published by the American Association of University Women found that girls were largely turned off by the violent and repetitive nature of most games. But there's still a wide-open opportunity to target the female half of the population. The market penetration for male-targeted games is near the saturation point. All of this potential has been largely ignored by the computer game industry, which found it could sell a lot of violent action games targeting the male audience, and has stayed in that rut ever since.
There are more than 70 million girls in our target age range, and they have about $45 billion to spend each year. focused exclusively on the girls market, which is rather bizarre. Megan Gaiser: Indeed, we are the only developer in the U.S. Can you explain more fully about your company's unique mission? How do you plan to accomplish this mandate? has a unique mandate in developing non-violent games specifically for girls. Nancy Drew: Stay Tuned for Danger is developed and published by. Community is key to our plans to enhance our online presence. There's a ready-made sense of community, as players seek help and advice from characters inside the game, from friends and family, and from online resources. Their complex plots provide infinite opportunity for adventure, exploration, and problem solving. And, last but not least, mysteries make a great foundation for intelligent entertainment. The Nancy Drew mysteries fit our search for content that was non-violent and that didn't rely on gender stereotypes. Also, Nancy Drew is a powerful role model - she's brilliant, intrepid, and successful. We remembered as girls how eagerly we looked forward to getting our hands on the next Nancy Drew book - and realized that if we could create the same kind of anticipation for our games we would have major hits. Nancy Drew has fascinated girls for generations. Megan Gaiser: There are many reasons why we chose Nancy Drew to star in her own computer game series. What (or who) is the inspiration behind the idea of taking Nancy Drew onto the computer screen? In this exclusive interview, Megan Gaiser (President), Carolyn Bickford (VP Sales and Marketing), and Sheri Hargus (Development Manager) speak about the company's unique mission, the popularity of Nancy Drew, and what holds in the future for this interactive series. Its flagship titles, Nancy Drew: Secrets Can Kill and Nancy Drew: Stay Tuned for Danger, have received high praises from both critics and parents.
#Her interactive company license
In 1997, the company has obtained a license from Simon & Schuster to develop an interactive mystery game series based on the legendary teen detective Nancy Drew. The mission of this Washington-based publisher is to design, develop, and market intelligent interactive games for girls.
Founded in 1995, Her Interactive has taken a pioneering role in attracting girls to computer technology through attractive role-playing.
0 kommentar(er)
